Meta’s Educational “Chai Chats Series” is set to foster digital literacy in Pakistan

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Meta's Educational "Chai Chats Series" is set to foster digital literacy in Pakistan

Meta has launched a series of educational chats with the Pakistan Telecommunication Authority to raise awareness among young Pakistani users about digital literacy and social cohesion via improved digital experiences.

The series follows a group of university friends who encounter difficult online situations. They overcome them with humor, friendship and grace to encourage and persuade young people to be responsible and positive online.

This program will reach millions of young Pakistanis online via the web series. It will also reach 180 secondary school teachers and more than 1,000 secondary school students through community training.

The webisode series “Chai Chats” is about the daily online lives of five university friends. It also focuses on how they help one another navigate their offline and online lives.

Young audiences will be able to relate to the characters and their stories, which is expected to act as role models.

Maj. Gen. (R) Amir Azeem Bajwa was a Chairman of the Pakistan Teachers Association and praised Meta’s efforts. He said, “This initiative will improve Pakistani youth’s capacity to make positive, productive, and legal use of social media platforms for their personal and collective wellbeing.” Meta has been a pioneer in promoting digital literacy by providing better digital experiences.

He added that the Government of Pakistan was committed to using digital technology to accelerate socioeconomic development across Pakistan and that this initiative would be an important step in this direction.

Ruici Tio (Policy Program Manager, APAC Meta) also shared his thoughts. He said that the initiative “further Meta’s long term commitment to fostering Digital Literacy in Pakistan and supporting all users of technology to harness its benefits for their growth, socioeconomic advancement, and social development.” Also Read

He said, “This series aims engage young Pakistanis with the important discourse on being responsible digital citizens through creative messaging to eventually enable them to use social networking platforms for learning or growth.” PTA is a very important partner in this initiative. We are grateful.

Six weekly episodes will air, with two episodes focusing on each area: ‘Think before You Act’, Women’s online experience’, Critic Discussions and Empathy.

Each episode will address real issues that people face online every single day and highlight practical ways to overcome them. The series will be available at

In partnership with Meta Foundation, the Chai Chats program will also collaborate on a teacher’s training program on digital literacy. Shaoor’s School Program will incorporate Facebook’s existing “We Think Digital” modules as well as Chai Chats Webisodes.

Six districts in Pakistan will host the training, including Rajanpur and Dera Gazi Khan in Southern Punjab, Multan in Southern Punjab, Kohat, Swat and Banu in Khyber Pakhtunkhwa. The training will reach over 1,000 students and 180 teachers in these communities and help them to improve their digital and critical thinking skills.

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