As part of its ongoing experimentation with web3 offers to improve its customer experience, Indian e-commerce giant Flipkart has introduced a metaverse offering enabling users to more interactively find and shop for new products.
The company, which has its headquarters in Bengaluru and is financed by Walmart, has teamed up with eDAO, a company that Polygon incubated, to introduce its metaverse service, which it is dubbed Flipverse. This month’s holiday season is intended to generate interest in the pilot-stage program.
The company is providing “gamified, interactive, and immersive” experiences for customers on Flipverse, which launches on Monday on Flipkart’s Android app. Customers will be able to collect Supercoins, the company’s loyalty points, as well as digital collectibles from partner brands as they make purchases. Many casual games are available on Flipverse.
At a briefing on Monday, Flipkart stated that “a wide range of brands” were collaborating to establish experience theatres on Flipverse, including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, and Himalaya.
The goal, according to the company, is to introduce millions of users to Flipverse and open the door to the future of retail.The company’s management admitted that the web3 offerings are still in the testing phase, but they expressed confidence in their ability to take off and eventually play a significant role in Flipkart’s future.
“We were the first Indian company to introduce web 2.0-based commerce 15 years ago. And in my opinion, today marks the official debut of web 3.0 commerce by our organisation, a Flipkart executive stated during the briefing.
Flipkart and Amazon, its main competition in India, are expanding their product lines to appeal to more South Asian consumers and keep their existing clientele. Late this month, Amazon introduced livestream shopping in the style of QVC in India. More than 150 producers were recruited to conduct livestreams and promote products in the videos.
We see e-commerce as one of the killer use cases, despite the fact that we have only just begun to scratch the surface of what is possible in the metaverse. Top brands and Flipkart’s e-commerce know-how combined in a virtual setting have the potential to completely transform online shopping as we now know it. Sandeep Nailwal, co-founder of Polygon, said in a statement: “Flipverse will be a bright, visual embodiment of the metaverse. I’m thrilled that this activation is taking place on Polygon.
As it actively courtesies major businesses, Polygon’s most recent success is the expanded cooperation with Flipkart. In recent months, the Ethereum scaling platform has worked with a number of companies, including Stripe, Meta, and Starbucks.
Flipverse is not the first foray into web3 by Flipkart. Earlier this year, the business teamed up with Carl Pei’s Nothing to offer customers who bought smartphones via the platform unique NFTs.
According to Naren Ravula, VP and Head of Product Strategy and Deployment at Flipkart Labs, “the future growth of e-commerce will be influenced by the immersive technologies of today, and Metaverse is one of the biggest revolutions in this sector with great promise.”
Given that some Indian firms have already adopted the metaverse and web3 platforms, the introduction of Flipverse will continue to have an impact on cutting-edge industries like e-commerce and improve the customer experience while giving a gamified and interactive buying experience. We want to enhance customers’ shopping experiences in a virtual and immersive environment by giving them access to their favourite brands, deals, SuperCoins, and digital collectibles.